Sell Online Nigeria is changing the business model of small businesses taking them from offline to an online marketplace shopping site. This is a peer-to-peer model where users will be able to interact to buy and sell products.
The model is a fusion of Jumia and e-commerce.
Similar to Jumia, the platform will allow users to comment, like, watch list a product, and even follow sellers they like, making it easy to shop from their news feed.
Though still available on desktop, sell online Nigeria will be predominantly used through the app.
The main objective is to make online shopping stress-free, simple and fun” Said Johnmiracle Ejikeme, MD Sell Online Nigeria at the soft launch event at Kali House, Chief Melford Okilo Expressway, Yenizue Gene, Yenagoa. “Our platform will help small business owners looking to market their products to individuals looking for very different and unique products that they cannot find anywhere else.
The sellers will create their profiles and even upload a picture of themselves or their business logo on the platform. This will give them a retail persona that will amass followers.
The followers (Who are potential buyers) will then be able to like, comment, and even tag friends, the more followers a seller has, the more lucrative their store.
Objectives of Sell Online Nigeria
- Increase brand awareness of small business owners
- Increase number of new customers for small business owners
- Increase number of purchases for small business owners
- Increase revenue stream for small business owners.
Challenges of Sell Online Nigeria
Nearly 60% of small business owners are ignorant of the idea of selling online due to technical know-how. To counter this, we have provided educational materials (content, videos) to help them get acquainted with our platform, and we have deployed personnel to help individual business owners set up their shop on our platform.